Individuals would pitch a product or service idea to the rest of the class. Students would then form teams around the ideas that stood out against the others. I attracted enough interest from fellow classmates to form a team around my idea. I took the role of a mock CEO, leading a group of four in writing a business plan around an innovative small scale wind turbine concept for urban application. I coordinated the team to perform market analysis via SAS, provide marketing and sales solutions, manage possible risks, and prepare a five year financial plan.