The third iteration of the RFM builds on top of the second version by using the same graphical language and information hierarchy. The greatest change you'll notice is providing greater scaffolding for the entrepreneur's input - specifically, it's the addition of the ten strategic areas that mentors can provide business advice. These ten areas were determined from a survey of ten startups, which involved asking these startups how they describe their own problem areas. Doing this survey and meeting with Garrett from Good Company, a mentor to startups, informed the changes to language being used.
You'll also see the addition of the value proposition because of the need for the mentor to understand the startup's problem and opportunity as succinctly as possible. The user's input is further constrained in order to streamline the entrepreneur's input and the reading of the RFM by the mentor. Finally, two managerial changes include the addition of "email address" and 'phone number."
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